Brief:
Create a campaign that inspires and celebrates women across the world.
Problem:
Collectible panini cards exist for football fans, however there isn't an alternative collectible cards for young girls to aspire to. There aren't many statues of famous women role models displayed in cities or in museums showing that women can change or make history.
Solution:
To celebrate over 100 years of women's suffrage, I created collectible educational cards that celebrate female achievements to inspire the next generation of young girls. The cards feature 4 different categories: Science, Sport, Politics, Business and some Special cards. The cards showcase historical women in history and women that are still creating a difference today. The name FEFA stands for Fantastic Empowering Female Achievers and have fun interesting facts about each woman on the back of the card.
