Brief:
Design a contemporary creative cover for Life is't all ha ha Hee Hee to make it accessible and pickup-able.
Problem:
The original book cover design lacked accessibility and relatability to a broad contemporary readership.
Solution:
To redesign the book based on the theme of friendship and duality. The wine glass suggests how the women are trapped in their lives struggling with the balance of Indian culture/tradition and British life, reflecting on childhood freedoms and dreams/ I designed an Indian pattern to subtly reflect Indian tradition which represents relationships and marriage. I added a tear to the Isn't in the title to reference the idea behind the title of the book, "Life Isn't All Ha Ha Hee Hee, so if you know there's going to be a few tears you might as well enjoy it."
